This is recommended for a full length album to cast the net wide about your project. Media solicited will include national and regional print publications, websites, freelance writers and if applicable radio syndicates and television.
- Create project biography and press releases as needed.
- Assist with organizing photo shoots as needed, and selection of art to be sent to media.
- Create press kit to send to media.
- Discuss target media outlets with client, outlining client’s interests, hobbies and personal goals.
- Service relevant product / information to media outlets.
- Solicit and secure placement of features, interviews, product reviews, product placement in all relevant print, web and television media outlets in the United States.
- Handle regional touring and events in markets as needed – invite press to events, secure event previews and reviews.
For music clients, 2-4 months prior to album’s street date on projects is strongly recommended to solicit national long-lead press.